How can online communities benefit organizations? What does a real-life online community look like? In this article, we will look at 5 online community examples from different industries that have achieved success in engaging with their members and achieving their goals. We will also discuss the benefits of online communities and how organizations can leverage them to drive engagement, unlock knowledge, create loyal fans, reduce support workload, and more.
"Online communities can take many forms and accomplish multiple use cases (often, all at once)," notes the article. Here are 5 great examples of organizations that have used online communities to achieve their goals:
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"Online communities can take many forms and accomplish multiple use cases (often, all at once)," notes the article. Here are 5 great examples of organizations that have used online communities to achieve their goals:
- Educational Theatre Association EdTA is an organization that supports school theatre educators. They opened their online community to the public to attract more users and expand participation. This move has turned the community into a thriving destination, providing resources, advice, and discussions for its members. The community has created a 900% boost in organic search rankings for EdTA and has helped the organization reduce manual work for their community manager.
- Zenoss is an IT Ops customer community that has been running for over 10 years. They relaunched their community with innovative collaboration capabilities and an enhanced user experience. Zenoss's membership and engagement have increased by 140% since the relaunch, and they have seen a 5-10% increase in webinar registrations. Their discussions and library items have also increased.
- Genesys is a SaaS customer experience platform that wanted to scale customer success and answer support questions through their online community. They launched a TV-show-like series where they pre-record videos on a certain topic and answer customer questions in the community. This approach humanized the customer experience and resulted in ticket deflection. Genesys also implemented an "Ask Me Anything" (AMA) style discussion, which tripled average daily engagement metrics during AMAs.
- Pragmatic Institute is a world-class training partner for product professionals. They launched a brand-new community in April, mid-pandemic, which has served as a lifeline for members. The community aims to bring professionals from different verticals together to advance their discipline and their careers. Pragmatic Institute chose Higher Logic for the powerful features that would support a personalized experience even as the community grows. Their community constantly curates high-quality support and resources for members.
- The Metal Treating Institute (MTI) is a nonprofit trade association built to support companies in the heat treating business. MTI uses their community to empower members across different generations to connect and engage in ways that are most meaningful to them. Members can post questions, concerns, or comments and get feedback overnight from MTI's membership base of over 1500 people. By embracing their community as a tool in their digital transformation, MTI has been able to provide a better member experience and improve member satisfaction.
- Driving engagement with personalized experiences
- Unlocking the knowledge of the group
- Creating loyal fans and growing retention
- Driving new revenue
- Boosting new user acquisition
- Reducing support workload and administrative burden
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