Starting March, Gmail will begin displaying again shopping campaigns under the Google Display Network in the European Union.This means that in addition to YouTube, Discover, and Search, e-commerce merchants now have another important platform to showcase their products.
For merchants, this is a significant opportunity to realize the potential of one of the most popular email platforms in the world.
By extending shopping ads to Gmail, merchants will have the ability to reach a wider audience and potentially increase their sales.
To take advantage of this opportunity, merchants need to ensure that their shopping campaigns are enabled for Gmail.
This can be done by following four simple steps:
- Go to your Google Ads account
- In the Campaigns tab, find the shopping campaign you want to verify
- Click on Options
- Under Networks, make sure the field next to YouTube, Gmail, and Discover is selected. If so, displaying is active.
However, it's important to note that it's advisable to also consult your price comparator to see where your product ads will appear, so you can have a better idea of how to optimize your ad campaigns.
In conclusion, the extension of shopping ads to Gmail is a significant opportunity for e-commerce merchants to reach a wider audience and potentially increase their sales. By following the simple steps outlined above, merchants can ensure that their shopping campaigns are enabled for Gmail and take advantage of this opportunity.