Meta to sell blue badge on Instagram and Facebook as Zuckerberg borrows Musk’s playbook
Meta's decision to offer a subscription service comes in response to the negative impact on its revenues caused by Apple's privacy changes on iOS that limits the social media giant's ability to track users' internet activities. As Meta primarily relies on advertising for its revenue, the company estimated that Apple's move would cost the company over $10 billion in lost ads revenue in 2022.
Meta's blog post revealed its long-term goal is to build a subscription service that is valuable to everyone, including creators, businesses, and the wider community. This subscription offering intends to expand access to verification, and more people can trust that the accounts they interact with are authentic.
Meta's subscription service follows the lead of other social media companies, such as Snap and Twitter, who have already launched subscription services that have generated paid customers.
Elon Musk revamped Twitter's subscription service, Twitter Blue, to offer a range of additional features, including the blue checkmark. Twitter Blue has expanded to over a dozen markets in recent months, with around 180,000 accounts signing up for the service as of mid-January, according to The Information.
Meta's decision to offer a subscription service is an attempt to tap into a new revenue stream and remain competitive with other social media giants. The blue checkmark has long been a coveted feature on social media platforms, reserved for public figures such as lawmakers, actors, musicians, sports athletes, and journalists. This subscription service allows more people to gain access to the blue checkmark, expanding the meaning of the verified badge.
The company has pledged to cut down on spending on its metaverse ambitions, and it is reportedly planning another layoff round soon. Despite this, Meta's shares have rebounded in recent weeks, and investors now see a leaner, sharper company before them.
Is Facebook sell Instagram to Meta?
No, Facebook owns Instagram.
Is Instagram owned by Meta?
Yes, Instagram is owned by Meta.
How do you get the blue badge on Instagram?
To get the blue badge on Instagram, you can subscribe to Meta Verified, Meta's subscription service that verifies your identity, and adds the blue checkmark to your Instagram account.
Who is the owner of Meta?
Mark Zuckerberg is the chief executive and co-founder of Meta, formerly known as Facebook.
Meta, formerly known as Facebook, has launched a subscription service called Meta Verified, which will allow users to verify their identity and add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 a month.
This service will offer increased visibility, protection against impersonation attacks, and direct access to customer support. The subscription service is initially rolling out in New Zealand and Australia, with plans to extend to more countries soon.Meta's decision to offer a subscription service comes in response to the negative impact on its revenues caused by Apple's privacy changes on iOS that limits the social media giant's ability to track users' internet activities. As Meta primarily relies on advertising for its revenue, the company estimated that Apple's move would cost the company over $10 billion in lost ads revenue in 2022.
Meta's blog post revealed its long-term goal is to build a subscription service that is valuable to everyone, including creators, businesses, and the wider community. This subscription offering intends to expand access to verification, and more people can trust that the accounts they interact with are authentic.
Meta's subscription service follows the lead of other social media companies, such as Snap and Twitter, who have already launched subscription services that have generated paid customers.
Elon Musk revamped Twitter's subscription service, Twitter Blue, to offer a range of additional features, including the blue checkmark. Twitter Blue has expanded to over a dozen markets in recent months, with around 180,000 accounts signing up for the service as of mid-January, according to The Information.
Meta's decision to offer a subscription service is an attempt to tap into a new revenue stream and remain competitive with other social media giants. The blue checkmark has long been a coveted feature on social media platforms, reserved for public figures such as lawmakers, actors, musicians, sports athletes, and journalists. This subscription service allows more people to gain access to the blue checkmark, expanding the meaning of the verified badge.
The company has pledged to cut down on spending on its metaverse ambitions, and it is reportedly planning another layoff round soon. Despite this, Meta's shares have rebounded in recent weeks, and investors now see a leaner, sharper company before them.
Is Facebook sell Instagram to Meta?
No, Facebook owns Instagram.
Is Instagram owned by Meta?
Yes, Instagram is owned by Meta.
How do you get the blue badge on Instagram?
To get the blue badge on Instagram, you can subscribe to Meta Verified, Meta's subscription service that verifies your identity, and adds the blue checkmark to your Instagram account.
Who is the owner of Meta?
Mark Zuckerberg is the chief executive and co-founder of Meta, formerly known as Facebook.
