The End of an Era with Google Optimize and Optimize 360

According to an official statement, Google will stop supporting Optimize and Optimize 360 on September 30, 2023.​

• Google's focus on scaling business experimentation will be announced in the coming weeks, which led to this decision.

Before termination, firms employing these technologies can get their historical data from the Help Center.
This shift may frustrate some, but Google's vision for A/B testing in Google Analytics 4 will give businesses new and exciting options to improve their online presence.
Google acknowledges its Optimize and Optimize 360 users and looks forward to helping them improve their user experiences in new ways.