According to rumors, Apple is thinking of releasing a new iPhone model called the "Ultra" that would be more expensive and feature-rich than the existing Pro Max.
Bloomberg's Mark Gurman claims that Apple has internally contemplated introducing this super-expensive model as early as 2024.
Beginning with the $999 iPhone X in 2017 and continuing with the inclusion of the Max screen size and the 1 TB storage option, the corporation has a history of gradually raising the pricing of its top-tier iPhone models. Costing $1599 is the newest iPhone Pro Max.
The successful sales of the iPhone 14 Pro and Pro Max versions are proof that consumers are prepared to pay more for the greatest iPhone.
The starting price of a potential Ultra variant is anticipated to be higher than the Pro Max's basic price of $1099. Although the next model's specific characteristics are yet unknown, it is said that it will have a screen that is even bigger, better cameras, and cutting-edge chip designs.
However, because Apple is not thought to be developing foldable phones, a folding form factor is not anticipated to be a differentiation.
To sum up, Apple's thinking of releasing an Ultra High-End iPhone model is consistent with the company's strategy of gradually raising the costs of its top-of-the-line models and leveraging customer willingness to spend more for the finest phone.
Although the next model's precise characteristics have not yet been determined, it is anticipated to provide even more cutting-edge technology and luxurious style.
Bloomberg's Mark Gurman claims that Apple has internally contemplated introducing this super-expensive model as early as 2024.
Beginning with the $999 iPhone X in 2017 and continuing with the inclusion of the Max screen size and the 1 TB storage option, the corporation has a history of gradually raising the pricing of its top-tier iPhone models. Costing $1599 is the newest iPhone Pro Max.
The successful sales of the iPhone 14 Pro and Pro Max versions are proof that consumers are prepared to pay more for the greatest iPhone.
The starting price of a potential Ultra variant is anticipated to be higher than the Pro Max's basic price of $1099. Although the next model's specific characteristics are yet unknown, it is said that it will have a screen that is even bigger, better cameras, and cutting-edge chip designs.
However, because Apple is not thought to be developing foldable phones, a folding form factor is not anticipated to be a differentiation.
To sum up, Apple's thinking of releasing an Ultra High-End iPhone model is consistent with the company's strategy of gradually raising the costs of its top-of-the-line models and leveraging customer willingness to spend more for the finest phone.
Although the next model's precise characteristics have not yet been determined, it is anticipated to provide even more cutting-edge technology and luxurious style.
